by Len Kwok 5 years ago
285
Our typical customer
Our typical customer
Consumer Preferences
Reads frequently
financial books
non fiction books
Influenced by brand name
Assertive
Self assured
High intellect
High curiousity
Age & Gender
34% men
26%
35- 44 years old
29%
66% women
35-44 years old
33%
45 -54 years old
27%
Highly trusting
Highly Active
Highly cautious
Highly adventurous
High conscientiousness
Individuals who score high set high goals for themselves and work hard to achieve them.
