Our typical customer

Mere som dette

Poetry with Shel Silverstein

af Hannah Love

Concept Map

af Jessica Dowell

Prospectus

af Keiandra Lashae

pln map2

af angela balistreri

Our typical customer

Consumer Preferences

Reads frequently

financial books

non fiction books

Influenced by brand name

Assertive

Self assured

High intellect

High curiousity

Age & Gender

34% men

26%

35- 44 years old

29%

66% women

35-44 years old

33%

45 -54 years old

27%

Highly trusting

Highly Active

Highly cautious

Highly adventurous

High conscientiousness

Individuals who score high set high goals for themselves and work hard to achieve them.