Expectations

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Public Relations

par Katie Scott

Plastic

par Maria Antonietta Broccardo

EBITDA Map

par Bill Lyons

overconsumption

par meshaka tanguy

Negativity bias

Third party

Blind test

Outcome bias

Anchoring bias

Bias

Stereotypes

Expectations

Problems

Effects

Different judgement of the same facts

Judging Palestinian-Israeli conflict

Outcome

Self-fulfilling prophecy

Expectations of authorities E.g Teacher's expectations

Placebo effect

Pygmalion effect

Movie reviews

Sensory perceptions

Solutions

Benefits

Understanding incomplete information

Branding

Pepsi and Coke ads experiment

Predicting experiences