Expectations

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Negativity bias

Third party

Blind test

Outcome bias

Anchoring bias

Bias

Stereotypes

Expectations

Problems

Effects

Different judgement of the same facts

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Outcome

Self-fulfilling prophecy

Expectations of authorities E.g Teacher's expectations

Placebo effect

Pygmalion effect

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Sensory perceptions

Solutions

Benefits

Understanding incomplete information

Branding

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Predicting experiences