Market Research Interview

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Market Research Interview

Who are you and what do you do?

age, race, gender, profession, education, etc.

adapt it depending on your business model

What does your day look like?

understand buying behaviour

understand daily life and challenges

Do you ever purchase [product/service type]?

What problem were you trying to solve or what goal were you trying to achieve?

Take me back to the day when you first decided you needed to solve this problem or achieve this goal?