Segmentation - Progress Meeting

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TOPIC 3: MARKETING

par Angela Andrews

Sales

par Rosli rahim

Marketing2

par Sami Syed

Ratios and Proportions

par 성은 안

Segmentation - Progress Meeting

MSC

open actions

Global competitiveness

1 week

Milestones

Segment Briefs

Model

Model Formulation

FDI

segments

not industry

separate models

Inclusion

Internal disagreement

Orange

Green

Capacity

Tiering

Growth Potential

Ratio

#Exporters

Growth Trend

# Opportunities

#Firms w opportunities

Conversion

Ability

Quantitative Validation

External Data

Quartiles

No data

Preliminary Model

CRM

Next Actions

Questions

Opinions

Proposed

Structure

Timeframe

amendments

Proposal

Timeline

Project Office

changes

Current

Qualitative Validation

Next steps

Remaining intervews

Alistair Leckie

Peter Swan

Stephen Edwards

John Collins

Update

Qualitative info

Quantitative statistics

Completed interviews