Segmentation - Progress Meeting

Mer som dette

Factors of the marketing management process

Ved Левченко Анна

Unibet

Ved Albert Nemet

JavaScript

Ved Brenda De la Cruz

#mosman1418 sketch map - primary views

Ved Bern D

Segmentation - Progress Meeting

MSC

open actions

Global competitiveness

1 week

Milestones

Segment Briefs

Model

Model Formulation

FDI

segments

not industry

separate models

Inclusion

Internal disagreement

Orange

Green

Capacity

Tiering

Growth Potential

Ratio

#Exporters

Growth Trend

# Opportunities

#Firms w opportunities

Conversion

Ability

Quantitative Validation

External Data

Quartiles

No data

Preliminary Model

CRM

Next Actions

Questions

Opinions

Proposed

Structure

Timeframe

amendments

Proposal

Timeline

Project Office

changes

Current

Qualitative Validation

Next steps

Remaining intervews

Alistair Leckie

Peter Swan

Stephen Edwards

John Collins

Update

Qualitative info

Quantitative statistics

Completed interviews