a Heather Dziczek 14 éve
374
12 Things A Fitness Empire Must Have
Underground 2.0 12-20-10
12 Things A Fitness Empire Must Have - Second Chance FitCenter Dec 2010
Referral Program
new client gets three-for-two
Retention Strategies
Marketing Plan
Proprietary Tools
Guarantee
Irresistable Offer
Product Ladder
other educational programs
motivational speaking
boot camp
just finished — waiting for better weather and better marketing strategies before starting again
"Busy Person's Workout"
30-minute small group circuit training
personal training
1-hour sessions for 1 or 2 people
Point of Sale
currently cash or check only
have considered taking plastic but the fees make it not worthwhile
Payroll System
no employees — it's just me
Legal Protection
AED on site
all lawyer-reviewed
cancellation policy
waiver
Killer Product
my education/training
Subtopic
training in effective affirmations and visualizations from The Pacific Institute
masters degree in counseling from Arizona State University
music ed undergrad from The College of New Jersey
my life experience
spent over 10 years honing the skill of teaching beginners
been through cancer
used to be sedentary, obese
Brand Identity
make lifelong changes, not "until I reach the goal" changes
accept who/where you are; choose a change, do it; choose another, do it; etc. forever
"change IS possible"