12 Things A Fitness Empire Must Have

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marketing plan

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12 Things A Fitness Empire Must Have - Second Chance FitCenter Dec 2010

Referral Program

new client gets three-for-two

Retention Strategies

Marketing Plan

Proprietary Tools

Guarantee

Irresistable Offer

Product Ladder

other educational programs

motivational speaking

boot camp

just finished — waiting for better weather and better marketing strategies before starting again

"Busy Person's Workout"

30-minute small group circuit training

personal training

1-hour sessions for 1 or 2 people

Point of Sale

currently cash or check only

have considered taking plastic but the fees make it not worthwhile

Payroll System

no employees — it's just me

Legal Protection

AED on site

all lawyer-reviewed

cancellation policy

waiver

Killer Product

my education/training

Subtopic

training in effective affirmations and visualizations from The Pacific Institute

masters degree in counseling from Arizona State University

music ed undergrad from The College of New Jersey

my life experience

spent over 10 years honing the skill of teaching beginners

been through cancer

used to be sedentary, obese

Brand Identity

make lifelong changes, not "until I reach the goal" changes

accept who/where you are; choose a change, do it; choose another, do it; etc. forever

"change IS possible"