a Elizabeth Gellén 7 éve
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FB.Heineken
Heineken
Business Environment
Past
2012: Full control of Asia Pacific Breweries
2008: The first acquisition
2002-2007: Expansion in Central and Eastern Europe
1939: Listed Dutch Stock Exchange
1865-1938: Expansions to Africa, USA, Western Europe
Started: 1873, Heineken built the brewery
Evolution of generations
Fourth Generation:Charlene de Carvalho-Heineken
(2002-NOW)
Third Generation: Freddy Heineken (1941-2002)
Second Generation: Henry Pierre Heineken (1917-1941)
First generation: Gerard Heineken (1873-1893)
Maria Tindal (1893-1917)
Ownership
L'Arche Green N.V.
1.Heineken Family: 88.86%
2. Hoyer Family: 11.14%
Heineken Holding N.V.
1. L'Arche Green N.V.: 52.599%
2. FEMSA: 12.262 %
3. Public Shareholders: 35.139%
Heineken N.V.
1. Heineken Family: 50.005%
2. FEMSA: 8.632%
3. Public Shareholders: 41.363%
Basic facts about the company
85.000 employees
165 beweries
National symbol of quality
2010: €16.13 billion.
250+ different brand
70 countries
by Gerard Adriaan Heineken.
From Amsterdam
Founded in 1873
The world's third largest brewer
3 circle model
Laurence Debroux
Jean-Francois van Boxmeer
Manager
Michel de Carvalho
Charlene de Carvalho-Heineken
Ownership-Family-Manager
Freddy Heineken
Henry Pierre Heineken
Gerard Heineken
Ownership-Manager-Family
