FB.Heineken

もっと見る

Sample Mind Map

Nicolas Fajardoにより

American Civil War

Guilherme Costaにより

Why is it important to learn English

Nathaly Lemaにより

They both die at the end (characters)

Justi Molina Imbaudにより

Heineken

Business Environment

Past

2012: Full control of Asia Pacific Breweries

2008: The first acquisition

2002-2007: Expansion in Central and Eastern Europe

1939: Listed Dutch Stock Exchange

1865-1938: Expansions to Africa, USA, Western Europe

Started: 1873, Heineken built the brewery

Evolution of generations

Fourth Generation:Charlene de Carvalho-Heineken (2002-NOW)

Third Generation: Freddy Heineken (1941-2002)

Second Generation: Henry Pierre Heineken (1917-1941)

First generation: Gerard Heineken (1873-1893) Maria Tindal (1893-1917)

Ownership

L'Arche Green N.V.

1.Heineken Family: 88.86% 2. Hoyer Family: 11.14%

Heineken Holding N.V.

1. L'Arche Green N.V.: 52.599% 2. FEMSA: 12.262 % 3. Public Shareholders: 35.139%

Heineken N.V.

1. Heineken Family: 50.005% 2. FEMSA: 8.632% 3. Public Shareholders: 41.363%

Basic facts about the company

85.000 employees

165 beweries

National symbol of quality

2010: €16.13 billion.

250+ different brand

70 countries

by Gerard Adriaan Heineken.

From Amsterdam

Founded in 1873

The world's third largest brewer

3 circle model

Laurence Debroux

Jean-Francois van Boxmeer

Manager

Michel de Carvalho

Charlene de Carvalho-Heineken

Ownership-Family-Manager

Freddy Heineken

Henry Pierre Heineken

Gerard Heineken

Ownership-Manager-Family