Focus Group

Még több ilyen

The directors of a property company are looking at whether they shouldconstruct a new office building. The economy is doing well, and the amount ofvacant office space is reducing sharply. As part of their decision they decide to use the 6 Thinking Hats te

Szerző: Serik Ayazhan

Human Standstill

Szerző: Alexander Refsum Jensenius

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Szerző: Thomas Teepe

Lean Tools Kit IMBA J4

Szerző: Felipe Quintana

Focus Group

Chairperson

Participation

Follow and finish the outline

Balance participation

Avoid Monopolization

Everyone

Guarantee the dialogue's flow

Research company

Prepare presentation

Analyze and organize results

Check and analyze every session

Select the chairpersons

Is in charge of the logistics

Develop the outline

Find the sample

Development of polls

Customer

Define dialogue's outline

Selection of the sample

Sex, age, habits, occupation, industry, users, social- economical level, geography

Define objectives

Avoid multiples objectives

Clear

Specific

Fundaments

When Not to use it?

Instead of quantitative

Establishment of costs

Too private topics

Numbers are required

When to use it?

Generation of ideas

Product's applications

New concepts

Stand out

Publicity or Promotions

What are they?

Internet Focus Groups

Telephone

Person to person

Pre-define characteristics

Qualitative research