Focus Group

Mai multe ca acesta

Strategic Marketing Plan

creat de Mindomo Team

Ice cream

creat de Katrina Woods

Business Plan Outline

creat de Daniel Sima

WBS for Soap

creat de Gavin Ng

Focus Group

Chairperson

Participation

Follow and finish the outline

Balance participation

Avoid Monopolization

Everyone

Guarantee the dialogue's flow

Research company

Prepare presentation

Analyze and organize results

Check and analyze every session

Select the chairpersons

Is in charge of the logistics

Develop the outline

Find the sample

Development of polls

Customer

Define dialogue's outline

Selection of the sample

Sex, age, habits, occupation, industry, users, social- economical level, geography

Define objectives

Avoid multiples objectives

Clear

Specific

Fundaments

When Not to use it?

Instead of quantitative

Establishment of costs

Too private topics

Numbers are required

When to use it?

Generation of ideas

Product's applications

New concepts

Stand out

Publicity or Promotions

What are they?

Internet Focus Groups

Telephone

Person to person

Pre-define characteristics

Qualitative research