Introduction to Consumer Psychology

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Perception

Szerző: Joerg Bauer

Silk Roads

Szerző: Michaela Enfinger

Strategic Marketing Plan

Szerző: Mindomo Team

Augustan Age

Szerző: Diego Tarantola

Introduction to Consumer Psychology

Psychological Factors

Attitude

Learning

Perception

Personality

Motivation

Questions as Marketers

HOW can Marketers effectively influence them to buy?

HOW do they buy?

WHAT do they buy?

WHO are our target customers?

WHY do they buy?

Sociocultural Factors

Cross-Culture

Valuable mind maps

Culture

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Family

Online help center

Communication & Reference Group

Focus

Projects

Objectives