Introduction to Consumer Psychology

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4 principles of marketing strategy /Brian Tracy

Szerző: Jessica Sierra

PSYCHOLOGY ONE-PAGER

Szerző: Gurnoor Gujral

Contemporary Debate- Conditioning

Szerző: Theo Fenton-Stubbs

Describing Learners

Szerző: Angel Salazar Pombo

Introduction to Consumer Psychology

Psychological Factors

Attitude

Learning

Perception

Personality

Motivation

Questions as Marketers

HOW can Marketers effectively influence them to buy?

HOW do they buy?

WHAT do they buy?

WHO are our target customers?

WHY do they buy?

Sociocultural Factors

Cross-Culture

Valuable mind maps

Culture

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Family

Online help center

Communication & Reference Group

Focus

Projects

Objectives