Introduction to Consumer Psychology

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Introduction to Consumer Psychology

Psychological Factors

Attitude

Learning

Perception

Personality

Motivation

Questions as Marketers

HOW can Marketers effectively influence them to buy?

HOW do they buy?

WHAT do they buy?

WHO are our target customers?

WHY do they buy?

Sociocultural Factors

Cross-Culture

Valuable mind maps

Culture

Tab - insert a subtopic Enter - insert a topic Del- remove a topic F2 - rename a topic Ctrl+L - insert a relationship

Family

Online help center

Communication & Reference Group

Focus

Projects

Objectives