consumers 
Exchange 
you give them your money and time   
they give you food, seats , jersey 
Establishing 
they have posters everywhere 
billboards / advertisement everywhere in the stadium  
all the workers have smiles and are nice 
they have cheerleaders to get the crowd hype
satisfaction 
getting jersey/ merchandise 
getting food 
entertainment / experience 
maintenance
when you log into the wifi and they get your emails 
they send you emails 
raffles 
Carolina panthers 
place 
Charlotte, north Carolina united states 
the stadium,Bank of America Stadium 
promotion 
the panthers have a partnership  with kfc 
also have been promoting gmc trucks 
also have been promoting Krispy Kreme 
price 
ticket price for a normal seat is 187$
the Carolina panthers franchise makes  150 million in 2021 the revenue of the panthers Totaled  501 million  
the team is worth 3.6 billion 
product
they sell hats, footballs , players jersey etc 
average price for the jersey is 99$
coca-cola is there new sponsor 
what the team sells is worth 2.2billion