Central topic

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BRAND

da Ndouga Ndouga

Mindset

da Rachel Day

Green marketing

da Dean Wu

Mobile 2.0

da Christian Adelsberger

people need things .. start looking flor deals . most of the time, they dont have deals on what they wantkk

people cant know deals until told or advertised

people stick to brands incertain categories

no easy way to change mindset

people need deals / and spend few seconds per site to scan

buyers prefer deals + brand

buyers hit big brand as they suppose to have better deal

buyers go to stores they know

people need to adv. their biz

they can not reach out every individual

Subtopic

small vendor loose biz. even if they have deals

add market

sellers

buyers