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The question that investors will ask is How will you turn your forecasts into reality?
Having identified your product or service, and the demand for it in the market, how will you reach that market?
Add a description of your market research.
What market research have you done to identify the best routes to market for your particular segment?
It must be clear to investors what you are asking for, when you need it and when & how it will be repaid - in short, what value they will get for their investment.
Add a sum-up of how this investment will be spent. Include:
Add a summary of how much is required and when.
Investors will ask: how well do you know your customers and your market? Your business plan should show that you are targeting your market by well-defined segments and are focused on creating value for customers.
Who are your customers? Add a target customer segment. Groupings might include:
What market position are you aiming at?
Think about:
Add some key points about the industry you are working in.
Describe the vision and the opportunity that the plan is based on.
The investor's question you answer here is Where are you headed, and why?
Provide your investors with a clear picture of your business: how it is structured, who owns it, who runs it, and how it is doing so far?
Add some information about your current profitability.
For example:
Add some information about the current shareholding.
How much have the current owners invested in the business?
Add some information about the capital finance situation at your company.
Although the executive summary appears first in the document, it is easier to complete it last, when you can summarise and prioritize the key points in your plan.
