The World of Fashion: A Complex and Interrelated System

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Myntra

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Tradition versus change

Economy

Political systems

Religon

Arts

Communication

Media

Cultural values and ideology

A way of life

Global production

Social Media

Magazines

Music Videos

Fashion media and promotion

Fashion magazines

Elle

Vouge

Retail Buyers

Fashion designers

Tom Ford

Marc Jacobs

Coco Chanel

Three industry levels

Tertiary

Retail

Secondary

Distribution

Manufacturing

Primary

Textile Industry

Research

Fashion diffusion

Secondary Line

Trickle- across/mass adoption theory

Trickle-up theory'

Trickle-down/traditional adoption theory

Fashion cycle

Fashion leaders and innovators

John and Laura Nelson, ColourPop.

Rihanna, Fenty Beauty.

Individual taste

Design

Material

Style

Personal Choice

Fashion System

Cultural System

Social Groups

INDIVIDUAL

Personal attitudes towards fashion

Individuality and conformity

Fashion trend setter

Design and aesthetic knowledge

shape

scale

Pattern

movement

Balance

Color

The World of Fashion: A Complex and Interrelated System