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Themes arising from survey

Marketing software analytics

Facebook Insight

Google Analytics

Testing effectiveness of online media vehicles

Increasing Fanbase

Customer Engagement

Online Revenue

Click-through rate (CTR)

Benefits / Challenges

have emplyees with the adequte skills

constant awareness of what is going on online

giving clients the opportunity to share information

can amend message along the way

measure impact

reaching a younger audience

communication channels use

Google Ads

3rd party websites

E-mail

Website

Campaign strategy

Integrated campaign strategy

Offline campaign strategy

Online campaign strategy

Future plans

why and companies switch to online

most effective channel

Facebook

investing online

Subtopic

Main goals

Self-Help

online distribution