BEETLE TT

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Library Stakeholders Project

Liz Sikesにより

Nike

Judd Lammersにより

Design Cycle

Daniel Flynnにより

Research Design(by John W. Creswell)

Nahomi Cutsにより

BEETLE TT

New

wall street journal

the seed of soul of VW

back to market

J Mays

solution

2 millions

two phones

yes

creative

presentation

no

Nazi

old stuff

7 minutes

detailed model

the interaction

the history

two design directions

1993

survey

results

original

honest

reliable

simple

BOSS

Hartmut Warkuss

1:4 model

research

300000

people are interested

limited resource

3m tapes

USA

90'

1992 lowest sale

50000

American Dream

memory

leading

background

look-back equals to withdraw

Hitler

bad impression in Germany

Volks-Wagen

People Card

100 km/sec

2 adults + 3 kids

Ferdinand Porscheo

1933