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BEETLE TT

New

wall street journal

the seed of soul of VW

back to market

J Mays

solution

2 millions

two phones

yes

creative

presentation

no

Nazi

old stuff

7 minutes

detailed model

the interaction

the history

two design directions

1993

survey

results

original

honest

reliable

simple

BOSS

Hartmut Warkuss

1:4 model

research

300000

people are interested

limited resource

3m tapes

USA

90'

1992 lowest sale

50000

American Dream

memory

leading

background

look-back equals to withdraw

Hitler

bad impression in Germany

Volks-Wagen

People Card

100 km/sec

2 adults + 3 kids

Ferdinand Porscheo

1933