Call Of Duty

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Consumer

Maintenance

Creation/Intro

Satisfaction

Exchange

Call Of Duty

Promotion

Use of Celeberties

Trailers could be animated or real with CGI

eSports events

Raise awareness about the game

eSports events advertisements Advertisements during eSports

Constant video advertising

Advertise for the new game in current and older games

People start to talk about them on different platforms

- Twitch - Youtube - Social Media

These platforms promote the game

Place

Online Stores (Launchers)

- Steam - Blizzard - Call Of Duty Website

eSports location change annually

eSports arenas

Any stores that sell video games

- Walmart - EB Games - Game Stop - Costco

Price

2-3 Upgrades

$109.99 - $139.99

- Early access - Season pass - In-game currency - In-game skins - Other in-game "swag"

Only used to be base game (no upgraded versions)

Base Game

$69.99 - $89.99

Includes the game

Product

New game released every year.

Every game includes some sort of multiplayer, single player and survival

Community Challenges

Keeps the game interesting

Older games still receive updates

eSports

Tickets to event

Listens to the games community

Especially Youtubers