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Product Use

We are targeting medium-heavy users

We are trying to get users who have already experienced the taste of chocolate because they will be the more likely to spend money on chocolate

Heavy users will also be more likely to remain loyal to a brand that gives the chocolate taste that they're looking for even if it costs more than other chocolates

Geographics

These countries have the highest chocolate consumption rates meaning that people in these area's are some of the most likely to spend more money on chocolate

Our Chocolate will be sold in countries including - Switzerland - Austria - Germany

Our Chocolate will be sold in urban areas in large cities.

Psychographics

People that like food items that are of higher quality or have more expensive taste will be attracted to our chocolate.

Someone with health cautions will be more appealed to buy our chocolate because we are 100% natural and chemical free.

People that have the belief that food items with less preservatives will be more appealed towards this since it has no preservatives.

Demographics

Our brand is targeted towards the female gender because in a study showed that 91% of women admit to eating chocolate

Our brand is catered toward a more older market specifically from the ages of 20 to 40.

Also in terms of income, we are targeting consumers with a higher than average income. In this case the average income is around $66,000.