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STRATEGIC PLANNING PROCESS

IMPLEMENT AND CONTROL THE STRATEGIES

• It’s to ensure the organization’s mission and objectives are achieved • Successful implementation will deliver excellent end result • Controlling is an establish mechanism to ensure that objectives are achieved in a timely and cost-efficient manner and takes corrective action when needed.

DEVELOP STRATEGIES

Compare current strategy against current information -Formulate new strategic if needed -Strategies such as new product development, new market development etc -Develop policies, procedures, programs to accompany new strategy

SET OBJECTIVES

• Goals- General targets to be accomplished • Objectives – State what is to be accomplished in specific and measurable terms by a certain date.

ANALYZE THE ENVIRONMENT

Conduct analyzing using SWOT analysis, it used to assess strengths and weaknesses -it provides a general overview of an organization’s strategic situation. -managers are prepared to identified and assess the strategic alternatives

External and internal factors that can affect management plan and decision such as changes in technology, economy, political and sociocultural. -industry and competitor -particular situation -competitive advantage

-competitive advantage

-particular situation

-industry and competitor

External and internal factors that can affect management plan and decision such as changes in technology, economy, political and sociocultural.

Subtopic

DEVELOP THE MISSION

-Purpose or reason for the organization exist

- Should be in writing and formal statement

- Every mission should describe 3 primary aspects of the organization : - Target markets (who) ,Its primary products and services(what), How to satisfy customers in the target markets