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Categorieën: Alle - persuasion - design - imagery - language

door FICORILLI Ambra 2 jaren geleden

201

ADVERTISING

Advertising aims to inform, persuade, and remind consumers about products, encouraging purchases through various means. Key elements include the use of music, language, and figures of speech such as hyperbole, metaphor, simile, and paradox to create a compelling message.

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ANALYSIS OF A PRINTED ART

examples

Rosie the Riveter "We can do it" 1942

Coca Cola's Santa Claus - 1931

Uncle Sam "I want you for US army" - 1917

ELEMENTS: 1. FORMAT (slogan, logo, visual, call to action...) 2. SETTING 3. CHARACTERS 4. DESIGN 5. ACTION 6. LANGUAGE 7. TYPEFACE 8. TYPE OF SHOT 9. ATMOSPHERE 10. POSSIBLE TARGET 11. SOCIO-CULTURAL REFERENCE

ADVERTISING

FEATURES

ART

MUSIC

IMAGES

COLOURS

LANGUAGE

Figures of spech: Hyperbole Metaphore Simile Paradox

1. IMPERATIVES 2. UNGRADABLE ADJECTIVES 3. PREFIXES (super,hyper,ultra)

AIDA model:

Action

Desire

Interest

Attention

PURPOSES

INFORM

PERSUADE

REMIND about the product and ENCOURAGE the purchase

DEFINITION