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The purpose of this research is to examine the relation between destination image and Generation Y choice of destination. How does destination image influence consumer choice?

Reasons to Travel

Online Social Media

Travel Bloggers

YouTube Videos

Social Media

Instagram

Twitter

Facebook

Celebrate

Life Events

Babymoon

Honeymoon

Destination Weddings

Same Sex Weddings

Opposite Sex weddings

Music Festivities

Ultra Music Festival

Coachella

Graduation

Birthdays

Experience

Food Tasting

Wine Tasting

Out of the US

Italy

Spain

France

US

California

Adventures

Learn

History

Generation Y

Education

College

Senior

Junior

Sophmore

Freshmen

Race

Asian

Hispanio

Black

White

Gender

Other

Male

Female

Years Born

1980-1999