EasyCar

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EasyCar

Positioning Strategies

User Category

Our driver between the consumer

Benefits

Consumer can get the offer and promotion

Technology

Our service can access with mobile application or website

Competitive Position

Our service more faster, easy to use, cheap than the taxi

Market Research

Data analysis and distribution

Using online survey collect student data to provide a service what they need

Online Survey Research

Number of respondent: 62 people

Promotion

E-mail advertising

Will send the email to the user of our information

Sales promotion offers

Can incentives that facilitate the movement of products to the customer.

Festival Promotion

Promo Code

Direct marketing

Outgoing email

Text messages or Short Message Services (SMS)

Calling service

Personal Selling

Real time conversation between a driver and customer, face-to-face or by telephone

Place

Multimedia University(MMU) Malacca Campus

Agent

Help in buying and selling

Social Media

Communication and networking

Can using SMS and calling by phone

Social Media and E-mail

Can receive our information through E-mail

Price

Customer value segments

Can do a rating

Pricing differs by geographic area

Payment option

Cash payment by face to face

Payment by cell phone

Pricing strategies

Segmented Pricing

Pricing differs by geographic area, example like consumer want go Dataran Phlawan from MMU the price will be RM16~RM19, but the price of all consumer will be same

Everyone pays the same price for the same place, example from MMU go to Aeon Ayer Keroh the price is RM5

Product

Subtopic

Install application

Service

Software installation

Booking car

Strategic of Product Mix

New targeted market

Brand Name:

Easy to spell

Product Benefits

Distinactive

Easy to recall

Easy to say

Differentiation

Service differentiation

We use a reasonable price for all the place

Multimedia University(MMU) student can get the special promotion

Product innovation

This service only at Multimedia University Melaka Campus so student no need worry no enough driver