Ice cream

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Strategic Marketing Plan

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Ice cream R&D

Processes

Marketing

Product design

Packaging design

Controlling quality

QC sampling

Organisational processes

Production Phases

People

Customers

New or potential

Existing

Departments

Facilities

Finance

HR

QC

Employees

Wholesalers

Farmers

Places

Suppliers

Premises

Distributors

Things

Products

Speciality ingredients

Organic

Locally sourced

Milk, sugar, eggs, cream

Flavours

Etc

Chocolate

Vanilla

Recipes

Development

Market research

Equipment

Blenders

Fridgers

Freezers

Supplies

Ingredients

Packaging