Media Literacy

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Tips for Integrating Media Literacy in the Classroom

Preview all media used, prior to the students viewing it.

Keep up-to-date with media trends and developments.

Let students bring their own media to the table.

Assess and evaluate media literacy work.

Fight the perception that, "It doesn't matter".

Make media education about asking questions, not learning answers.

Teach about media, not just with media.

Recognize that kids - and adults - enjoy media.

Start and end with the key concepts.

Give students a chance to create media, not just analyze it.

Exploit "teachable moments".

Samples Media Lessons

Culminating Inquiry

As a team member of an environmental team, a student will complete an inquiry into an environmental issue or challenge in one region, province, or territory of Canada.  The Internet will be used to locate up-to-date information about the issue.  The students will have to critically evaluate all of the information they gather to ensure they are reporting accurate information.

Single Lesson

Create a Glog using Glogster to create an interactive poster to advertise an event happening in the school or community.  Students will need to include all of the conventions and techniques appropriate for creating a poster.

As simple as...

View a graphic of a children's sports flyer and ask the following questions:  Who created this media product?  Why did they create it?  Who is the intended audience?

Media Literacy Presentation Media Literacy is an important component of the Ontario curriculum.  Media is all around us!  Therefore, it is essential to teach students how to critically view all of the media that they will encounter in their life time.  This presentation is intended to support teachers in their teaching media literacy.

Tips for Integrating Media Literacy into the Classroom

Assessment Strategies

Sample Lessons

Resources Available

Key Concepts and Core Questions

Why teach it?

AGENDA

Authentic assessment can include many of the following: •Observations •Checklists •Interviews •Performance tasks •Media Creations •Portfolios/Scrapbooks •Journals/Blogs •Rubrics •Self- and peer-evaluation

MEDIA LITERACY

Each medium has a unique aesthetic form.

What are the expectations for the genre?

What techniques does the media product use to get your attention and to communicate its message?

Media have social and political implications.

What conclusions might audiences draw based on these facts?

Who and what is not shown at all?

Who and what is shown in a positive light?  In a negative light?

Media have commercial implications.

Are there any other purposes that a media product might have?

How does this influence the content and how it's communicated?

What is the commercial purpose of this media product?

Audiences negotiate meaning.

How does this make you feel compared to the people portrayed in the media product?

How might people see this media product differently?

Who is the intended audience?

Media are constructions.

What assumptions or beliefs do its creators have that are reflected in the content?

What is its purpose? Why did they create it?

Who created this media product?

Media Studies Resources

www.reallifeonline.ca

www.medialit.org

www.medialiteracyweek.ca

www.medialiteracyproject.org

www.mediasmarts.ca

What is Media Literacy?

Media Literacy is the ability to "critically understand the nature, techniques and impacts of media messages and productions".

Why teach Media Literacy?

Media is all around us! Music, television, video games, Internet, and magazines, etc. To be critical media consumers, students need to be able to access it, analyze it, evaluate it, and produce it. Students will be better able to understand the complex messages we receive from all the forms of media present in their world.