Runes version

Growth DK Market Stage 1: Get To Series A (6 months) Goal: 500 Transaction a month Branch in Issue tree: Selvskabt distributions netværk. Horisontalt ydelse og kundesegment Click link for budget

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A: We look at several key factors. First is the size of the potential market, and then we look at the company’s growth rate and how quickly it can capture a strong share of that market.

Another key factor is whether the business has strong network effects. Does the value to each user increase as you get more users on board? Are users evangelizing the platform to organically bring more consumers and producers on board?

The frequency of transactions is another important metric for any platform business.

We also look at if the platform has a high composition of dual users, meaning users who act as both producers and consumers. Think of people both producing and consuming content on Facebook or Twitter, or sellers on Etsy who also tend to be some of its biggest buyers.

Increase task pr existing user

increase among users with no current need for PP

No more task for PP within the next 3 months

no more task

increase among users who do have more task within the next 3 months

users like Pinploy

not-leak users

leak-users

Users dislike Pinploy

did not like the PP service

did not like the corporate service

did not like quality (rel to price)

Hovedemne

Raise Series A

Stage 2

Increase ATS

By capturing large orders of non-users

By incentives for current users

higher security

Økonomic

By structural force

Increase Average transaction size

Increase number of High value tasks

Target more high value verticals. See "Increase Sales for new users"

Type in a key benefit from this project.

Examples include:

Creating new opportunities
Gaining a competitive advantage
Solving a key problem
Developing new knowledge

Increase trust

Increase Increase trust in platform - See under "Increase number of sales"

increase trust that user profiles relay

Type in an estimated cost

For example:

Internal staff costs
Contracted labor costs
Outside services
Capital costs and materials
Opportunity costs - what else will not be done

Add more verifciation / authorisation

Social profile verification

Certifications

Manually verify certification

Build software for users to add certification

Increase profile content quality

Better images on user / Better text on profiles / More portfolio images

Help users build better profiles through support

Offer to invite them in for taking photos and making their profile

Offer to make a profile text for them, whith the information they give on the phone

Increase number of in-app reviews

Contact users who have not left a review for their Pinployee or vise versa

Hire person responsible for this

Increase Task pr existing user

Reduce platform leak

Build community

Add a customer representative.

These might include people who:

Define and agree on requirements
Monitor progress
Resolve issues
Accept deliverables

Engange with users on a human level.

Hire person to do outreach to users

Perceived Value

Increase Trust in platform

More off platform reviews

Better support

Increase availability of support widgets

Present it at the right places in the app/webapp

Increase outreach support & make sure every support ticket is answered

Make scripted answers for all questions and concerns of users + formalise process for outreach support

Hire person responsible for human support

Increase value proposition

Put emphasis on insurance

Improve product

Add an account manager

Iterate on user feedback

Analyse data

Store qualitative data in a meaningfull way

Gather qualitative data

Contact users & aggregate incoming support request data

Hire person to be responsible

Gather quantitative data

Set up data gathering

Define relevant data to gather

Life cycle marketing

Targeted Offers

Oprettelse af funktion der gør det muligt at tilbyde tilbud

visualisering af relevant data

Samling af data for at give relevante tilbud

Tilsidesætning af resourcer til dette

Newsletters

Udarbejdelse af strategi for newsletters

Hyring af ansvarlig for newsletters

Increase number of transactions

KOngruens på pris og kvalitet, men andre årsager til at parterne ikke mødes

kan ikke finde ud af hvordan man lukker en aftale teknisk på platformen

kan ikke finde fælles ledig dato og aftalen løber derfor ud i sandet

Synes kontakten er for svær/ubekvemmelig

Er ikke aktiv nok på pinploy sitet og når derfor ikke at acceptere et bud/se de opgaver der udbydees

Ingen kongruens på opgaverne, men kongruens på kvaliteten og opgaveart

PP har opgave D,E,F, mens TO har A,B,C

De PP der ikke har mindset til at udvikle kompetencerne

Dem, der er tålmodige og kan vente indtil der kommer en opgave

Dem, der er utålmodige og ønsker en opgave indenfor 1 uge

De PP der har mindset til at uddanne sig(You tube, guidance undervejs, studere instruks

TO har opgave A,B,C, mens PP har D,E, F

De TO, der ikke vil ændre opgavens karakter

De TO, der vil ændre opgavens karakter

De TO, der ikke har opgaver, der kan breaket ned

De TO, som har opgaver, der kan breaket ned, således at resultatet er opgave d, e, f

Ingen kongruens på prisen, men kongruens på kvalitet og opgaveart.

flere TO accepterer Pinployees bud

kvaliteten er vigtigst

timeløn er vigtigst

flere pinployees vil have TO

dem der vil have job af andre årsager end økonomi

egennyttige(ikke økonomi)

altruisme

dem der vil maksimere indtjeningen

dem med stor værdi af fritimer >150 kr. pr time

ingen minimum totalindtjening, men stor dækningsgrad

minimum totalindtjening >2000 og stor dækningsgrad

dem med lille værdi af fritimer <150 kr. pr time

subakut hul i kalenderen(indenfor 3 dage)

generelt > 3 dage lille værdi af fritimer

akut hul i kalenderen (samme dag)

Increase matchmaking

Better communication (education of) with first time users

More human support for new users

Calling & write all new users with tasks and offers or with clear need of support

Hire person to handle support

Reduce time from posting to offer & Increase number of offers pr task

Increase number of offers pr Pinployee

Improve accessibility and notification flow

Build an app

Give kris the resources he needs to finish the app

Interns to support build

Increase number of Pinployees

Directly contact potential Pinployees that fits the profile

Map out "watering holes" for Pinployees

Make campaigns targeting potential Pinployees that match our verticals

Target Technical schools

Share tasks on relevant social forums and medias

Facebook / DBA / other?

Hire person for this

Increase number of new users

Increase New Pinployees

Not-close to current task > 5 km

Not-equipt(car, tools)

Equipt(car, tools)

Danes

100 km > , >5 km

> 100km

Foreign

SCAN

Not-swedish

Living not on the western coach

Swedish

Living on the western coast

Germans

germans from not-northern part

Germans from northern part

Close to current task < 5 km

<1000 m

no tools

tools

<5km, >1000 m

no car

car

Increase New TO

"Recrutting" existing TO (from other platforms) (current distributionsnetwork)

Immigrants or travellers platforms

International platforms

Danish travellers platforms

Danish platforms

physical platforms

Private homes

Common institutions or market places

Online platforms

private platforms

public platforms

Achieving new TO, that is not using other platforms regularly

DIY

People not even considering work

Open up new adjacent verticals & Increase sales on existing verticals

Dominate initial set of verticals

Add a project sponsor

In Aarhus

In Copenhagen

Increase Landingpage conversion rate

Samarbejde med Google ads bureau for at løbende teste og ittererer landing pages

Marketing

PR and outreach

Udarbejdelse af strategi for outreach

Hyring af PR outreach ansvarlig

Above the line marketing

Flyer / voutcher omdeling

eksekvering af projekter

Udarbejdelse af strategi for omdeling

Hyring af ansvarlig for projekt

Growth Hacking

Resourcer til fokuseret Growth hacking

Digital marketing

SEO

Teknisk SEO optimering

Tilsidesættelse af resources til forbedring af teknisk SEO

Content creation & linkbuilding

Udarbejdelse af strategi

Hyring af konsulent til sat antal timer

Hyring af praktikant / deltids studie medarbejder som kan oplæres inhouse og af konsulent

Performance marketing

Google ads

Udarbejdelse af strategi med bureau

Hyring af Bureau

forhandling med bureau

Valg af bureau

Decrease conversion cost & Increase spend