Talk is the Path to Frustration

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Task 1

door Santiago Sierra

Realizing this, I could finally get to work.

To ensure I stayed focused on action, I followed a simple rule – prioritize and execute.

Goal #2 – Prioritize and execute.

Talk: Talking about the most important thing on your to-do list.

If the most important thing on your to-do list is actually building the product, but you're blogging about it instead, that is talk.

Action: Doing the most important thing on your to-do list.

If the most important thing on your to-do list is to blog, that is action.

If the most important thing on your to-do list is to make a sales call, that is action.

So what differentiates talk from action?

So what's different?

Leading a team includes talking.

Marketing includes talking.

Sales includes talking.

Here's what happened...

This isn't a decision you make once.

It's one you make every single day.

To break the cycle, we have to embrace the boredom of action long enough...

Than getting up early and actually going there.

Goal #3 – Break the cycle.

Because talk is a lot more fun.

This all seems so simple, so why is taking action so hard?

Which path will you take?

To witness the results.

You develop a "cheerful resilience" to continue to persevere.

Those results become intrinsically rewarding.

If you can make it through the boring phase, you start accumulating results.

Goal #1 – Stop telling everyone what I was "going to do."

I loved selling people on a "vision."

I loved Tweeting about it.

I loved blogging about it.

My over-promising came from my love of telling everybody about what I was going to do.

More talk...

*Use the arrow keys to start.

Your results continue to build and you realize...

Action starts boring and ends intrinsically rewarding.

Talk starts fun and ends intrinsically frustrating.

To help you make the right decision...

#6 See the Results for Yourself

#5 Track Your Progress

#4 Set Your Milestones

#3 Confront the Brutal Facts

#2 Define Your Ideal Outcome

#1 Articulate Your Purpose

All my life, I've struggled with over-promising...

And under delivering...

Action is boring – So we procrastinate it.

How much more fun is it to say...

"I'm going to go to the gym every day next week."

4 months ago I decided to put an end to that.

And focus all my energy on action.

I was going to stop talking.

All these things feel like work. But are they?

A vision is meaningless without the hard work it takes to make it a reality.

Blogging about a product you're going to build – rather than building it – is ridiculous.

Social media was my least profitable marketing channel.

Talk is the Path to Frustration