Brightview Senior Living Market Opportunity (Adjusted)

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URP 3001 - Group 7 Project

Ved Cristina Garcia

Factors influencing consumer choice - HSC Bus Studs

Ved Angela Andrews

The British Isles

Ved Thomas Mellum-Halvorsen Mellum-Halvorsen

Vancouver

Ved Paula Campo

Brightview Senior Living Market Opportunity (Adjusted)

Business Landscape

Competition (Number of Units) {lower better} [Number of Units within Boundary (Datastory & Nic)] Raw # Units in 7-mile radius

Economic

Pension (Age 75+, Average) {higher better} [2022 Penions & Social Security (Esri Consumer Spending)]

Wealth Index (Index) {higher better} [2022 Wealth Index (Esri)]

Net Worth (Average $ Age 75+) {higher better} [2022 Average Net Worth: Householder Age 75+ (Esri)]

25%

Housing Values (<$1M) (# of Homes) {sweet spot} [2022 Home Value $0 - $1,000,000 (Esri)]*

10%

Adult Children

TIMOTHY I don't see Population Growth 75+ on here, but it's on the Table of Suggested Weighting at 15%

Pop Growth (45-64) (# of People) {higher better} [2027 Total Population 45-64 (Esri)]* - [2022 Total Population 45-64 (Esri)]*

Adult Children (Age 45-64) (# of People) {higher better} [2022 Total Population Age 45-64 (Esri)]*

Residents

Statistically Significant but Modified

Age 75+ Income < $150k (# of Households) {lower better} [2022 Household Income $150k- Age 75+ (Esri)]*

N/A

Additional Requests from Brightview to Consider

Age 65+ Living Alone Rate (% of people Age 65+) {higher better} [2021 Households w/Pop 65+: 1 Person (ACS 5-Yr)]

Long Term Care Insurance (% of population) {higher better} [2022 Personally Carry Long Term Care Insurance (Esri Market Potential)]

Age 75+ Disposable Income > $150k (% of households Age 65+) {higher better} [2022 Disposable Income > $150k Age 65+ (Esri)]

0%

Pop Growth (75+) (# of People) {higher better} [2022 Total Population Age 75+ (Esri)]*

?15% This is inconsistent with the Table of Suggested Weighting which has %/proportion

Included in Current Scoring

Age 75+ Income < $150k (% of Households) {lower better} [2022 Household Income $150k- Age 75+ (Esri)]*

5%

Age 75+ Income > $150k (# of Households) {higher better} [2022 Household Income $150k+ Age 75+ (Esri)]*

35%