BROCHURE
How to make a brochure?
Paper quality
Colour combinations
Be aware of the colour that you are using
The text and the background colours you use should complement each other
Certain colours, are difficult to see
Grammar and spelling
Make sure there are no grammatical or spelling mistakes.
Always get someone to proofead your brochure.
Headings
Different colour or bold print
A bigger font
These headings should stand out
Writing style
Use powerful words like:
Proven
Free
Guarantee
Results
New
Save
Give only necessary information
Keep your sentences short and to the point
Plan your brochure layout
Should included a photo or graphic
The cover should included the name of
Your service
Your product
Your company
The cover page should be attractive
Determine the purpose
Ask
Who is your target audience?
What message do you want to get across?
What do you want to achieve?
What's included?
Your contact information
Testimonies of other clients
Abrief history of your company
Services above those of your competition
The benefits to the clients
the benefits to the clients
Purpose
As an information providing tool
As a marketing tool
What is?
Is a short document designed to be delivered by hand.
