Case Study: The Success of Dubai

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Holistic Development

Ved Kelli Allen

Central topic

Ved Emily Renner

Consumer Behaviour

Ved richard Borj

Operations Management at Sephora

Ved Celine Dailly

Case Study: The Success of Dubai

how to invest and earn money for this town

Investing profits from oil in urban development

Bringing the big banks to Dubai (HSBC, Citibank)

Incentives for foreign investments – Foreigners can own land 2002

Making Dubai an Attractive place to do business in

Becoming a trading Hub for traders (peals and others) in the Persian Gulf

Tax incentives – No taxes were charged from traders (1900)

Investing in infrastructure –

Oil found in 1966 brought more resources

Creating a huge real estate market

how to built the best city

Bringing the right people to build it – architects, engineers, entrepreneurs

Building an International Airport

Building Economic Zone with special friendly laws.

Building Dubai's International financial center

Creating grand projects to create an international buzz – such as skyscrapers.

how to create a large population

95% of Dubai's residents are foreigners.

Flow of Indian and Persian Traders that came

Dubai is friendly to foreigners

Making Dubai super accessible to get to

Creating Emirates – the international airline

Dubai Creek that was deepened helped the sailing of ships into the city

Strategic location between east and west (especially between London and Bombay in the British empire)

Peace treaty with local Sheiks in the 19th century to ensure peace

Truly international culture

An Ambitious Vision for a Small Country

A vision of Urban development - An international city Inspired by London

Strong and visionary leadership - Al Maktoum

A vision of making Dubai attractive to all nationalities and religions

Vision – bigger, taller, better

Vision of a Financial center

A vision of a modern city independent of oil money