Cognitive Dissonance

Mer som dette

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Ved Andrew Bell

Characteristics of culture

Ved Alejandra Gonzalez Barrera

Comportamiento del Consumidor

Ved Harrison Rodriguez

ANIMATION, INTERACTIVITY AND NAVIGATIONAL ASPECTS OF MULTIMEDIA LEARNING

Ved Aurore Lenette

Cognitive Dissonance

Trivialize the inconsistency

Trivialize the inconsistency problem completely.

Ex. Smoking regularly and don't care about it being bad.

Add new thoughts

Rationalize the inconsistency by adding new thoughts into the mix- thoughts.

Ex. Knowing that smoking is bad, still smoke regularly, but having a healthy life aside from that.

Change a behavior

Change the actions in order to be consistent between thoughts and behavior.

Ex. Knowing that smoking is bad so quit smoking.

Change a thought

In order to restore consistency, one thought most be changed.

Ex. Smoking regularly and thinking it is not that bad.