Nike

Mer som dette

History of the IPA

Ved ZARATE BAEZA ZARATE BAEZA

Operations and Supply Chain Management in the Metal Industry (1)

Ved Felipe Quintana

CASO 6: PEP GUARDIOLA Y EL ARTE DE INNOVAR CUANDO SE ESTA GANANDO

Ved Yerald Fernandez

france

Ved erica castiblanco

Nike

Corporate brand values, brand personality, and touch points

Touch Points

the physical interactions customers had with retailers

Brand Personality

active lifestyle, inspirational, exciting, cool

Brand Values

inspiration, innovation, every athlete in the world, authentic, connected, and distinctive

Visuals, Symbols, Names, and characters associated with the product/service’s brand identity

Characters

None

Names

Symbol

▐▌─▌█▐─█▐▀─ ▐▐▌▌█▐▀▄▐▀─ ▐─▐▌█▐─▐▐▄─ ─────────── ─▄──────▄█▀ ▐█▄──▄██▀── ─▀███▀─────

Visuals

"The Swoosh"

characteristics that make it an effective corporate brand name

Distinctive

Authentic

Memorable