Nike

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SCM Mind Map

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Starbucks

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Nike

Corporate brand values, brand personality, and touch points

Touch Points

the physical interactions customers had with retailers

Brand Personality

active lifestyle, inspirational, exciting, cool

Brand Values

inspiration, innovation, every athlete in the world, authentic, connected, and distinctive

Visuals, Symbols, Names, and characters associated with the product/service’s brand identity

Characters

None

Names

Symbol

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Visuals

"The Swoosh"

characteristics that make it an effective corporate brand name

Distinctive

Authentic

Memorable