Retention & Engagement

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Business ethics

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COMMUNICATIVE APPROACHES

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What is Communication?

Ved Thomas Murphy

Retention & Engagement

Strategies for retaining/engaging Employees

What's the end goal for organizations?

Increase fundraising?

Retain employees?

Attract top talent?

Collaboration

Boundary spanning

Evaluation of own organization

Create strategy

Feedback from employees

What does it look like?

Case studies of successful organizations

Culture

Trust

Accountability

DEI

Acknowledgment

Culture trumps strategy

Mission, Vision, and Values

How do these affect the culture?

Beginning of Presentation

History/Background

Why does this need to be focused on?

How can we expect to solve problems when we can't retain people?

Turnover creates costs

New generation of workers (Gen Z)

Talent pool - need to attract and retain top talent

Leadership

Actions/Behavior model wanted actions/behavior

Building relationships with employees

Strategic teams

Direction, Alignment, Commitment

Leadership Culture

Fundraisers

Why do some nonprofits have a difficult time with retention?

Heavy Workload/Lack of support

Lack of professional development

Lack of flexibility

Lack of benefits

Lack of job advancement opportunities

Pay

How does turnover affect fundraising?

New fundraisers don't know mission/programs

Constantly rebuilding relationships

Donor Retention is heavily focused on, but not fundraisers - the ones who create donor retention

Relationships diminished

Burnout

What does this look like?

Research

National Council of Nonprofits

Underdeveloped Study