Semiotics map2.0

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P.A.C.T

Ved James McGuire

Perception

Ved Joerg Bauer

Chapter 5: Trigonometric Function

Ved Yap Wei Li

Coca-Cola's marketing strategy

Ved Geovanna Palacios

Language

Semiotics

LANGER

visual sense data is non-linear

Abstract form is derived from sense data

sense perception

discursiveness of language

Linearity of langauge

JAKOBSON

All verbal behavior is goal oriented

6 Functions of Language:

Addresser

Emotive

Contact

Phatic

Code

Metalingual

Conative

Message

Poetic

Context

Referential

VOLOSHINOV

Expression

the outward objectification for others

the inner something that is expressible

Adresser

Inner audience

Addressee

Social context

Utterance as a unit of language - always between addresser and addressee

Purely psychological