Strategic Innovation Process rielaboration

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ICT Information and Communication Technology

Ved lesly calva

WBS for building a new house

Ved niga fatah

Heineken Operations

Ved Francesca Meucci

Front Office

Ved Robert van Rijn

TRL advancement

End-user engagement

Demonstrator

Prototipe

Point of NO RETURN

Business model

Channels

Profit model

Impact

Business

Social

Product definition

End-user characteristic

Technological functionalities

Target users

Define roles

Scenarii (int. + Ext.)

External: markets and technological evolution

Internal: Company's assets and structure evolution

Constraints (int. + Ext.)

External: standardisation, regulatory framework, etc.

Internal: budget; time horizon, structure, process flow, etc.

New Knowledge

Knowledge Base

Timing: long and short term

Actions: effectivness and efficiency

Define upstream and downstream items and their interactions

Key activities

Key partners

Key resources

Planning

Value Chain

Analysis

Strategic Innovation Process

Broad main goal