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Alex and Manroop

Identify how rainforest animals have adapted to live in this unique environment.


Rainforests in Central America, Amazon, Asia, Africa, and Australia cover about 6% of our earth's surface, but they are the home ground for more than half of the species of animals in the world.

Leadership Style

The most appropriate leadership style for manufacturing Nike shoes would be Democratic. I believe that every employee should have a voice in the creation process, whether it is during designing or assembly. Getting feedback from factory workers can be essential to making the production line more efficient, and every one of the designer's ideas/concepts should be taken into consideration.

The Black Colobus Monkey


is among the most endangered primate species in Africa.

New technologies

The Silvery Gibbon

can only be found on the island of Java, Indonesia. Due to their isolated location, it is estimated that less than 2000 Silvery Gibbons are currently living in their natural habitat.

Nike flyprint

Nike is now utilizing 3D printing technology to create the upper portion of the shoe. These 3D textiles allow the shoe to be more breathable because less material is used, resulting in it being lighter. A huge benefit of printed textiles is greater precision because there is no warp or weft of yarn.

Nike react foam

The unique composition gives runners foam that is lighter, softer, and more responsive than ever.

Nike flyknit:

What layer of the rainforest does the Silvery Gibbon belong to?


The rainforest has 4 main layers:

• Forest floor - very dark, plants deteriorate quickly due to the lack of sun;
• Understory layer - plants with big leaves so that they can reach the sun, large concentration of insects;
• Canopy layer - primary layer on top of the first two, a mix of leaves and branches, many animals live here;
• Emergent layer - formed by the tallest trees, hardwood trees with broad leaves, plenty of sun.

Made of strong and lightweight strands of yarn that have been woven into a one-piece upper, securing an athlete's foot to the shoe platform. The main benefit is that this helps to reduce manufacturing waste by 60% while being lightweight and breathable, which is perfect for athletes.

Nike air technology:

Shoes with this technology have less midsole foam and a large volume of pressurized air (nitrogen) filled bags for lighter weight and maximum cushioning. It’s like walking on air because the shoe absorbs impact.

What characteristics did the gibbon develop to adjust to its environment?

Example: The Silvery Gibbon has long arms that help it swing easily through the branches.

Trends

In order for Nike to continue growth, they must expand to different designs that are more appealing to a variety of ages, not just focus on youth.

All of Nike's shoes are marketed as high-performance sports footwear. Alternatively, Adidas's current footwear marketing strategy is superior and markets its sportswear shoes to be used in casual settings as well as in sports. Adidas even partners with celebrities like Kanye West to make Yeezys, which is one of the trendiest and exclusive sneaker series with a revenue of over 1.7 billion.

Nike(Sport)

Which layer of the rainforest does the toucan belong to?

The rainforest has 4 main layers:

• Forest floor - very dark, plants deteriorate quickly due to the lack of sun;
• Understory layer - plants with big leaves so that they can reach the sun, large concentration of insects;
• Canopy layer - primary layer on top of the first two, a mix of leaves and branches, many animals live here;
• Emergent layer - formed by the tallest trees, hardwood trees with broad leaves, plenty of sun.

Adidas(Casual)

Competition

Nike’s main competitor is Adidas. Even though Nike earned $29.538 billion more revenue than Adidas in 2021, Adidas is growing at a higher rate. They have a growth rate of 17.8%, while Nike has a 6.8% increase. Nike has to keep on introducing new designs to stay on top of the footwear market.

The Rainbow Lorikeet

is the most strikingly colored bird of the over 300 parrot species found in SW Pacific.

Types of Labour

Intellectual Labour

The Sloth

is an extremely slow-moving mammal found in the rainforests of Central and South America.

What characteristics did the sloth develop in order to adjust to the environment it is living in? Type in the answers.

Example: it has huge, hooked claws and strong, long arms that allow it to hang upside-down from trees.

-Senior project manager

-Finance Manager.

-Senior marketing analytics director

-Customer Service

-Human Resources(HR)

-Art director

-Footwear designer

-concept designer

-Material manufacturing manager

Physical Labor

The Toucan

is one of the most important species in the rainforest because it spreads the seeds of the fruits and plants that it eats, therefore contributing to plant biodiversity.

Occupations:

What characteristics did the toucan develop while trying to adapt to this unique environment? Type in as many characteristics as you can find.

Example: Sharp, saw-like bill that helps it crack the nuts, berries and other fruits that it eats.

-Packers

-Truck drivers

-Safety specialist

-Product quality management(Tester, etc)

-Factory workers(assemblers)

Production equipment and materials

The Indian Cobra

is the world's most lethal species of cobra. It lives in the forests of India, Pakistan, Nepal, Sri Lanka, Bhutan and Bangladesh.

Supplies

-Foot wear primer and cement

-Outsole press

-Conveyor belt(assembly line)

-Cutting presses

-Sewing machines

Raw materials/ ingredients

Which layer of the rainforest does the Indian Cobra belong to?


The rainforest has 4 main layers:

• Forest floor - very dark, plants deteriorate quickly due to the lack of sun;
• Understory layer - plants with big leaves so that they can reach the sun, large concentration of insects;
• Canopy layer - primary layer on top of the first two, a mix of leaves and branches, many animals live here;
• Emergent layer - formed by the tallest trees, hardwood trees with broad leaves, plenty of sun.

:

Leather(LWG-certified)

Synthetic leather(man made fabric that is more breathable and easier to clean)

EVA Foam (Ethylene Vinyl Acetate)

Eva Foam is one of the most efficient and cheap materials that Nike uses in their shoes

100% of cotton is certified organic, recycled, or cotton sourced through better initiatives

Recycled Nylon sourced from carpets and fishnets

Recycled polyester(Nike recycled 82 million plastic water bottles to make polyester

Rubber(nike shoes use 70% environmental friendly rubber)

Natural resources

Synthetic fibers:

These materials are the least sustainable because they do not exist in nature and come from oil (crude oil industry) They are made of petroleum, the raw materials that come from this naturally produced petroleum include

Acrylic

Polyurethane

Nylon

Polyester

Agricultural:

Animal Fibers - Naturally farmed animals that later turn into raw materials used to produce shoes

Sheep - Wool

Silkworm Caterpillars - Silk

Cows - Leather

Plant Fibers - Plants that are farmed and used in shoe production (agricultural natural resource)

Rubber (Ruber Tree)

Coconut

Ramie

Bamboo

Hemp

Linen

Cotton

Sustainable cotton: Nike’s goal is to use 100% sustainable cotton by 2020, which means only using certified organic and recycled BCI licensed cotton.

Nike utilizes a variety of natural resources industries/sectors to produce its sneakers. The two main ones are agriculture which includes the animal resource and land resource industry. The natural gas industry is also important to shoe production.

What characteristics did the Indian Cobra develop?

Type in the traits that this animal developed in order to adapt to its habitat.

Example: it has patterned, circular lines on the back which creates an optical illusion. This way, it becomes more difficult to spot the Indian Cobra in its natural habitat.

Environment Initiatives

Nike is one of the most environmentally friendly shoe manufacturers because they have taken a massive step to reduce their carbon footprint by reusing/ recycling plastics, yarn, and textiles. Firstly, One hundred percent of cotton that the company uses in shoes is certified organic, recycled, or cotton from better initiatives. This benefits the environment because Nike recycles more than 1.5 million pounds of cotton each year, and their shoe soles consist of 50% recycled manufacturing waste. In addition, all of Nike's recycled polyester comes from plastic bottles that undergo processes to become high-quality yarn. Specifically, the bottles go through processes that start by being shredded into flakes, converted into pellets, and spun into the polyester. Furthermore, the recycled nylon yarn reduces carbon emissions by up to 50% compared to virgin nylon. It is transformed from various materials, like carpets and used fishnets. Notably, in 2020, all of Nike's air manufacturing innovation facilities in North America were powered by 100% renewable wind energy which is a massive achievement to becoming emissions free. In conclusion, Nike takes many steps to ensure that its manufacturing process has less environmental impact when compared to other major companies by recycling/ reusing materials.

Company Background

Slogan

Goods/Products Sold

Products Offered

dassdf

Neccessity or Need?

Nike’s biggest segments are clothing, footwear and equipment. I consider equipment to be a luxury good whilst clothing and footwear are essential goods. However, Nike's prices tend to be higher than other companies, this makes me consider it both essential and luxury goods.

Size

Nike is a large multinational corporation due to its globalization/global brand divisions.

In the past five years, Nike, Inc. employed over 70,000 people worldwide.

Brand Divisions

Asia Pacific & Latin America

Greater China

Europe, Middle East & Africa

North America

Type of Business (Ownership)

Nike has corporate ownership/general public ownership. This means that the business is owned by its shareholders. The general public holds a 12% stake in the company. Not all of this 12% own the company, the shareholders elect a board of directors to oversee the corporation's activities.

The Beginning

coach Bill Bowerman

Nike was founded in Eugene, Oregon, United States, by coach Bill Bowerman on the 25th of January 1964. The current CEO/ President is John Donahoe, and the headquarters is in Beaverton, Oregon. Nike products are manufactured in Vietnam, China, and Indonesia and their goods are distributed globally to 170 countries.