Central topic

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CHAPTER 7 IMPLEMENTING STRATEGY

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High impact presentations

How to behave when giving a presentation

How do you behave?

do not stand on one place: move

make only functional gestures

make eye contact

stand up straight

be confident

How do you say it?

use humor and examples

take breakes

be calm

watch articulation

use words you are accustomed with

use short sentences

How to structure a presentation

Tail

include an invitation to ask questions

repeat the message and conclusion

summarize the key elements

repeat the objective

Body

make the transition to the tail

have a logical structure

make transitions between parts

give summaries in between the different parts

repeat the title of the presentation

Head

make the transition to the body

explain the procedure for asking questions

mention the duration of the presentation

explain the structure of the story

mention the objective

provide a frame of reference

grab the audience attention

How to prepare for a presentation

Study

test the tools/ visual aid

learn the beginning and end by heart

rehearse the presentation

study main points

Illustrate

determine beginning and end

prepare notes

prepare visual aids

determine the tools for visual aid

Structure

build a structure

determine the message

reduce information to key elements

Analyse

collect information

determine the objective of the presentation

select the topic

analyse the audience