Comercialization

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MERCHANDISING

Chained process

Techniques, strategies, tactics

To take account:

Capture attention: visualle attract the consumer.

Audit: special report carried out periodically.

Data collection and analysis: activity, sale and observation(continuous improvement) - frequented.

Data: optimization of results and communication.

Merchant: presentation and avoid empty spaces.

collaborative maps

playback feature shows each student's contribution

Avoid shortage in display and point of sale

Adequate and clean shelf

Good practices - SUCCESS

Sales plan

Intermediaries

Retailers

Guarantees compliance of the objectives: - optimal business results - generate the sale

Generates profits

Merchant

Activities

Analyze results

Market study

Subtopic

Establish relations with suppliers, manufacturers, and retailers(offers).

Product sales techniques

Know the product