Crayola

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Relationships

Sales

Strategies

Crayola

Competitors

Pentel Co. LTD.

Dixon Ticonderoga Co.

AT Cross Co. LLC

ACCO Brands Corp.

Sargent Art

Customers

Artists

Teachers

Kids

Parents

Missions

Experience color

Entertain

Inspire creativity

Ways to cope, communicate, and connect

Help teachers and parents

Unleash originality

Childhood development

Marketing

Crayola mobile app

E commerce growth

Facebook

Generate sales

do it yourself project videos

enhance brand loyalty

awareness for alternative uses for products

Keep kids and families entertained

Connecting product to customer emotionally and physically

OMNI Channels

allows customers to buy and receive products wherever and whenever they want

Buy online/ pick up at curbside

Adobe Inc Survey of 1000 consumers

23% of online shoppers preferred buying online and picking up items in store rather then delivery

Adobe Inc reported BOPIS orders maintained a year over year growth of 195% in May 2020 and by 130% year over year in June 2020

In store purchasing

Online shopping

Potential Markets

Retail stores

Metaverse

Make up and beauty products

Candles

NFT's

Partners

Mass merchandisers

The Kroger Company

bundle product kits

Target

Mastermind Toys

Canadian Tire

Dollar Tree

Michaels

Staples

Walmart

Michaels Companies Inc.

Suzy Inc.

COVID 19

Deloitte survey found 40% of parents planned to to buy fewer traditional school supplies in fall 2020

Shift in purchasing of physical supplies

44% of market study parents delayed purchases as of mid august 2020

Growth in activity based toys

Back to school season

30% of market study parents had standard list of school supplies they purchased every year (2020-21)

Late June to mid September

Embrace tech

Busy season

Services/ Products

Silly putty

Clay

Staplers

Chalk

Markers

School/ office/ art supplies

Pens

Pencils

Crayola experience

5 Locations

Art tools

Craft activities

Creative toys

Crayons

Producer's of 80-90% of worlds crayons