DBI

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Positioning Language

1. Instant Online Appraisal Calculator

2. Expert Appraisal/Request Pack

Note: have resources for platinum, gold, silver, etc.

4 positioning buckets

Needs to be very official looking/sounding

Include information about also having resources to valuate and reimburse for gold and silver

"Direct to Diamond District"

Bypass middleman's cut / direct seller

Rankings

Affiliations

Insurance

Guarantee