Importance of visual Merchandising
Johana Velasquez Martinez.
The offer of electronic devices and devices has gone a step further and designed the so-called experience store formats
Allow customers to try products before buying them
it can have a very positive impact on
Purchase intention as immersive technology is offered
Food retailers.
use sensory stimuli to create an attractive store feel
That's why bakery products, fresh flowers and fruits and vegetables are often placed at the entrance of the store.
Maintaining your commercial space should always be a priority.
offers the customer an exciting shopping experience.
Good merchandising makes the client look at an exhibitor, the lighting attracts him to an accessory, the signage arouses his curiosity and all together he awakens his desire to buy more
It is the visual presentation of the products in the store, followed by design and style that make the product stand out and conquer the consumer.
You must be in tune with the brand image you want to project.
the shop windows
They are of special importance because it is what customers see first
Good visual marketing will attract customers within the store,
The exhibition must be simple but informative and in accordance with the store's offer.
Organizing products using best practices to help them sell.
In a retail company it is to attract buyers and encourage them to buy more products, thus increasing sales and profitability of the commercial space.
The visual merchandising covers a large number of topics within the retail design, from the way the merchandise is displayed visually to the traffic patterns in the store.
surprise and inspire customers, telling stories through groupings or colors that elevate the assortment to a great shopping experience
