You can apply three types of strategy to guide your transformation plan
3. Visual Marketing: Focuses on visually attracting the consumer, where they can adapt the trading techniques you want.
2. Load audits: They are a report of consumer compliance that allows identifying successes or areas for improvement and are carried out periodically.
1. Data collection and analysis: Through observational data to continuously improve and have future evolution strategie
BEST MERCHADISING PRACTICES
Competition monitoring:
It is necessary to maintain validity in the market, it is also a strategy that allows you to collect data about your consumers and learn from their successes or losses.
Maintain contact with the consumer to lose sales and avoid loss of income
Have visual attraction strategies
WHO DOES MERCHADISING?
In general, any brand with a physical product can trade.
MERCHANT JOB DESCRIPTION
Be updated on the movement of the product in the market and how to react to customers to possible changes
Promote the product through promotions and advertising campaigns, to increase sales
Product liability, from the moment of delivery
WHAT IS MERCHADISING?
Have marketing strategies (sales, exhibitions, promotions)
Monitor how your products contact the customer
Interact with the consumer and apply techniques that generate impact
