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Layered Application

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Advertising

Billboards

Other apps

Internet

Promotion objectives

Reminding

Persuading

Informing

Main target

People who seek handymen services

Channel length

Direct-distribution

Distribution channel

Producers

Pricing strategy

Fixed price (common work)

Dynamic pricing (special packages)

Attributes

Competitive Prices

High quality

Fast service

Services

All kine of home maintenance services plumbing, painting etc...

Name: Handy

Distinctive

Easy to spell

Easy to recall

Easy to say

Handy

Place

Price

Promotion

Product