Segmentation Update

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Segmentation Update

Phases

Database Development

Segment Tiering

Wholistic Analysis

Formulate Segmentation Model

Quantitative Internal Validation

Tabulating & Scoring

Percentiles

Survey

High-Medium-Low

Data Analysis-External Data

Hypothesis

High-Medium-Low Value

Scoring

Perspectives

Addressability

Attractiveness

Data series

Propensity of export

$ Export

#Exporters

Today

Qualitative Internal Validation

Objective

Segment Briefs

Segmentation Model

Areas of interest

Sub-segments

Expanded Powers

Market Gap

Geographic Area

Export Focus

Industry Segments

Purpose

Influence decisions

associations membership

list rental

messaging

magazines

campaigns

events

First&foremost

foundation for marketing strategy

Benefit Business Development

Indirectly initially