Social Media Strategy

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chapter 1

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Social Media Strategy

Ezra Website

make user friendly, "can I purchase? what can i purchase?"

update site

products should be listed w/out login

add twitter widget to site

Image

committment to emerging green solutions

Minority Business

connect with clients

community awareness

pioneer in green tech.

Roxbury Technology

Chris& Christina Inc.

learn industry and competitors-

linked in-

social media tools+

Marketing +

web design and architecture +

linked-in

stay abrest on new trends in their industry

digitally network

to connect with like minded companies

Twitter account

connect with partners

awards/media

green intiatives

Sales

to announce products

Remanufactur and Sell Toner Cartridges

They manufacter and create product locally

They are a minority and woman owned business

They are a green company

They are a local business in Boston

What do they want to highlight